Whilst WAH-LAAH! is a relatively new platform, our team have actually been working together for more than 12 years. In that time, we’ve successfully established and represented global market-leading technical sports brands in the Compression, Run, Training, Cycling and Triathlon categories.

Over the past few years, we’ve thrown ourselves into further developing our bandwidth, building our expertise and enhancing the offering to improve the assortment of awesome brands. So, with a tremendous amount of passion, dedication and commitment, WAH-LAAH! continues the trajectory upwards. WAH-LAAH!


Our Goals

The world is moving at a supersonic pace and it’s consumers that are driving the change.

To best serve the interests or our customers, it is our job to better understand their changing values, drivers and expectations. Customers are increasingly seeking brand authenticity and expect companies to hold a high standard in behaviour, social conscience, and business ethics. It is critically important to us to work with brands that align with our values in sustainability, transparency and environmental standards. Our goal is to bring brands and products that will inspire and surpass expectations. We strive to make lasting connections with our customers and engender their trust, through engagement in the quality of our service. Our mission is to contribute positively to a happier, healthier, environmentally and socially conscious consumer.